Mobile advertising

Applying signs to vehicles is an incredibly useful way to advertise. Whether it be a car, truck, or even a boat, bringing your brand on the road is an easy way to be seen and get people to easily see your brand.

Even when your vehicle is off the road, it will still be able to advertise. Your car will be helping you out 24 hours a day, rain or shine.

Saving you money by keeping your billboard on the move

Billboards are expensive. There’s no doubt about it. Although many individuals would enjoy having their business emblazoned on a billboard towering over a highly-trafficked area in the CBD, the costs would simply be too prohibitive.

Vehicle signage, on the other hand, is an easy and affordable way to get seen wherever you go. By displaying a clever logo and prominent contact information, you’ll be able to attract attention very quickly and easily.

There’s no reason to cover your whole vehicle in signage if you don’t want to – approaches to vehicle signage can be as personal and specific as a business owner desires. It is not necessary for a boutique caterer to have their kitchen business displayed in thick comic sans signage on their European van, as a child day-care wouldn’t want their business to appear in delicate italics.

Be seen around town

This is particularly effective if you own a fleet of vehicles. If you utilise car signage for your fleet, your business no doubt be spotted by a huge number of people in an afternoon.

As a delicious example, Big Steve might send out his fleet of pizza-themed cars out to deliver his delicious pizza all night long on a Friday night. By the end of the night, hundreds of people will have spotted Big Steve’s pizza cars cruising around town. They might explore the internet and see that Big Steve makes a mean pizza. The next week, experiencing intense pizza cravings, they order pizza from Big Steve. The pizza is delivered to them with one of Big Steve’s pizza cars, and the advertising cycle continues (making Big Steve very happy).

Get in touch to get seen

If you want your brand to be seen by drivers, sea captains or even pilots (who said you can’t apply signs to airplanes?) make sure to see the sign experts at Stick On Signs. We know the best ways to display your brand on your car, and can tailor the sign to suit your personal taste and advertising needs.

Food, glorious food

The world of food is inarguably fantastic. Treating yourself to exotic foods, comfort foods and heaping mounds of dessert is as good as it gets. The problem often is that some food establishments make it harder to sell you food than it should be.

And that’s not fair. Especially to the food.

Paper menus might be hidden, graphic design may distract from the actual food, or menu displays might be indecipherable. In any case, your poorly displayed food options make it harder for customers.

After being stumped, confused customers wander out of food establishments and look for somewhere that makes ordering simple.

How readable are your menus?

When ravenous customers wander into bustling restaurants, cafes or takeaway joints, they’re often immediately prowling around for a menu to read. It benefits many businesses to have their menus displayed in a way that makes it a simple exercise for customers to peruse the available food offerings.

Menus that display products well, sell products well. Pure and simple. If your food offerings aren’t on easy display, particularly with the help of some flashy graphic design, people won’t buy them. If you woke up at 4am to bake bread and no one knows that you sell bread – nobody wins (especially the bread).

Making your food truck stand out

Food vans seem to be following hungry mouths everywhere they go. But with their being so many options for consumers when they consider food trucks, how do they decide? This is particularly true when there are two food trucks with the same cuisine competing for attention.

Picture them, side by side.

As you stand there, eyes darting between both vans, stomach rumbling and breathing in aromas that cause you to salivate, you might think to yourself: “they both sell pasta, but which has the tastiest pasta?”

It often comes down to the food truck that is the most aesthetically pleasing. Consumers are drawn to products that are well presented.

Satisfy hungry stomachs

If you’ve ever experienced terrible food signage (and everyone has, at some stage), you know how important it is to stop it. Even if you own a business and your signage is alright, consider this – could it be better? Could it be great, even?

Stick On Signs are fierce advocates of proper signage and making your delicious food known to the world. Contact us to find out how we can make the world aware of your delicious wares.

The 4 Most Important Things to Keep in Mind When Writing a Retail Sign

When writing, designing and producing signage, there are four important things you must first consider…

Specificity

One of the most important things your consumers — or audience — wants is specificity. There are so many people in the business of selling that, to make your product or service stand out amongst the generality of other businesses in the same field, you need to run with the details. How exactly will a consumer benefit if they choose your product or service?

Simplicity

While it’s important to be precise, it’s also just as important to keep your signage simple. Finding the right balance of these two can be challenging but worth the time drafting and redrafting to do so. The message needs to be crystal clear but if you provide too much information, the audience will quickly loose interest. Get to the point. A good way to make sure your message is by the “five second rule”. This rule states that if your message (both visual and text together) takes more than five seconds to convey, it’s not simple enough.

Conciseness

This is similar to simplicity but has more to do specifically with the text on your sign. Being succinct with your text is one way to ensure you meet the requirements of the five second rule. If you imagine your message is a headline in a newspaper, you get a better idea of what is concise and what isn’t. If it runs over too many lines and would look ridiculous as a newspaper headline, it’s time to go back to the drawing board! Abridge the text where possible: take out prepositions, use superlatives, reduce the sentences to encapsulate what you are trying to say in fewer words, use design and textual hierarchy to point viewers towards the most important information.

Appeal

Generally speaking, the fundamental reason for a sign, particularly in retail is to get your audience to do something. Appealing to your demographic is what the design and creation of a sign is all about. Signs are advertisements and they should always be treated as such. What is the purpose of the sign? This is an important fact to know before you do anything else. What do you want this sign to do? Once you have set a goal for your sign, you can create an appropriate call to action.

How EOFY Advertising Can Help Your Business

The end of the financial year is a great opportunity to get your business out there! Here are a few reasons why and some ideas to help you make the most of this time of year!

Consumers Are Ready to Spend

Buyers are susceptible to EOFY advertising as spending around June 30 is a mutually beneficial transaction. It’s a great occasion for shop owners to get rid of surplus stock but also has the benefit of being a good time for buyers to make purchases in order to take advantage of EOFY tax breaks.

You Can Capitalise on the Compulsive Vibe

Setting up a temporary pop-up shop in the lead up to the new financial year is a great idea to make the most of the willingness of consumers to interact and spend during June. By making your brand, product or service more readily available to customers, you make the most of the spending atmosphere.

Willing and Accepting Ambiance Environment

EOFY is a great time to get your product seen and even tried! Free samples are a great advertising option on this occasion as buyers are more open to being approached and, as such, are more willing to accept the advice and offers of salespeople.

You Don’t Even Need to Put Your Products or Services on Sale!

The EOFY buzz is enough in itself to attract new customers to your store. The urgency and excitement that comes with the time of year and the added positive vibes that enter the retail atmosphere with the introduction of new sales and discounts are not to be shrugged at. No matter whether your products are on sale or not, the EOFY is a great pretext to promote your goods and services. You can make the most of this by adding to the hype with instore EOFY signage. As mentioned, shoppers are more susceptible to advertising messages when they are ready to spend their money so it is much easier to get them into your store!

Cost-Effective Sales and Promotions

Jumping on the EOFY celebration train has never been easier than with Stick On Signs. Make sure your customers know you are on board with the energy and excitement of the occasion with any of our temporary signage solutions. Add to your current window display with signs, banners and EOFY branding to get passers-by into your store. You can even pair your EOFY signage with a fancy new look or temporary theme for your website!

Sign Psychology

Part 1: Quality

Signs are often the first thing that prospective customers will recognise when walking by a business, so owners (or anyone who uses signs to attract customers or clients) should recognise that signage is instrumental in attracting customers and clients. Before they eat your food, or before they buy your clothing, they will see your sign.

The psychology behind signage can therefore be quite complex – as consumers encounter potentially dozens of signs in a day, it takes special signs to draw someone in. Making the effort to ensure your sign is a step above those of other businesses is therefore the first step to opening up consumer potential.

Sign psychology in business

A survey conducted by the marketing division at FedEx in 2012 produced statistics that reflect this completely. The results found that 76 percent of American consumers enter a store they have never visited before based on the quality of its signs, while 68 percent of these consumers go on to purchase a product or service because a sign grabbed their attention.

Despite the fact that these survey results are from an American source, they still completely speak for human psychology. Humans are attracted to things that are visually stimulating or presented in an aesthetically pleasing way. It is likely at some stage you would have witnessed signs in your environment (whether in a hospital, school, church, or even retirement home) that were cheap or kitschy, and you responded with caution as a result. This same situation can very easily occur with your business – cheap signs are invariably associated with low quality businesses.

Quality signs translate to curious consumers

On the other hand, when high quality products are used by a business in any capacity, this is usually translated by a consumer as meaning a business cares about quality. When the sign of your business is the first thing a consumer sees, this means that a sign should be the first indicator of quality (this means that cardboard signs are an obvious no-no!).

The visual appeal of your sign goes hand in hand with the quality aspect. If you create a memorable sign with a clever or efficient logo, consumers are far more likely to remember your business. Stick on Signs are here to help you make your sign appealing so that you can help your business. Make sure to not disregard quality signage, as this is the first step to consumer disapproval and a very simple thing to avoid.

Part 2: Colour

While the other blog this month discussed the psychology behind quality in signs, this blog is going to focus specifically on the colour choices. Although it may at first seem like a small part of your sign (being less important than the logo and the name of your business), colours used on the sign can trigger emotional responses in people that logos and business names simple cannot.

As a very simple first example, a black and white sign may promote a very neutral response from a passer-by, while a sign that effectively uses bright colours like yellow and green is far more likely to catch someone’s attention, if only for a moment.

Colours, emotions, behaviours

With greater interest in your brands, an increase in clients and customers often results. Simple things like colour have psychological effects – Forbes contributor Amy Morin explains in detail how colours can very easily play on human emotions and behaviours.

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Robert Plutchik’s Wheel of Emotions (Photo credit: Wikipedia)

 

In this example, it is not simply colours like blue and green creating different responses in people; it explains how different shades of the same colour can result in completely different responses. The diagram featured above demonstrates that different shades of yellow can lead to three very different responses: serenity, joy and ecstasy. While these are three very positive feelings, three different shades of orange create very different responses not entirely associated with each other: interest, anticipation and vigilance. The darker the colours in the wheel of emotions, the more extreme the feelings associated, while the lighter the shade promotes feelings that aren’t as intense.

Colours and your signs

When integrating colours into your corporate signage, it’s important to balance different shades to maximise the effect on those who encounter your sign. By using colours that do not have any negative connotations attached, customers passing by or visiting your business for the first time are far more likely to be attracted than if you were to use darker, more depressing colours.

If you browse our gallery, you should be able to get a good idea about what colour signs might be ideal for your specific business (and perhaps which colours might not suit at all!). If you need any help with colour schemes for your sign, or are unsure about whether certain colour schemes work for your purposes, Stick on Signs would love to talk to you. We can also offer you a free quote, so make sure to get in touch!

A Perfect Façade

The internationally renowned Abteiberg Museum in Mönchengladbach had to temporarily move into the vacant town theatre, which literally received a facelift for the occasion. Digitally printed fabric was stretched onto frame constructions to create the perfect illusion of an aggregate concrete facade.

TEXTILES & FIRE

…don’t get along. But the right protection – combined with the right certification – can help prevent disaster.
A phoenix goes up in flames and perishes, only to rise again from the ashes. However, this mythological symbolism is far removed from reality: firstly, birds and object – fortunately – don’t just go up in flames for no reason; secondly, once burnt they – unfortunately – don’t rise again as new. Normal mortals must therefore protect themselves and their environment from the spread of fire.

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3D Wall Panels

Stick On Signs have renovated their Caulfield office with slick looking 3D wall panels. They are made up of honeycomb wall panels, with a vinyl finish. We even have matching green furniture to stay true to the brand.

G-Floor Graphic

G-Floor Graphic is a one of a kind, grand format print media suitable for a wide range of applications. It is designed for second surface printing with both UV and solvent inks. Extruded as a clear, flexible pure PVC product, it provides the ultimate in image protection. Not only is it the thickest wear layer in the industry, but also the widest. Manufactured in widths up to 10 feet and in both flexible 75 mil and semi-rigid 95 mil thicknesses, G-Floor Graphic offers endless application opportunities.

With G-Floor Graphic, you are no longer creating floor graphics, but Graphic Floors. Previous products were only images printed on the top of the material allowing for very limited applications. With the addition of laminates, durability was slightly improved but there were no long-term solutions available. G-Floor Graphic easily handles both heavy foot and vehicle traffic. It allows you to print directly to the product, mirroring the image for second surface viewing.  This application process allows for greater durability and versatility than traditional vinyl floor graphics.

The Grand Format printer now has the unlimited opportunity of an expanded new market place. Whether Flatbed, Hybrid or Roll to Roll, G-Floor Graphic now gives the printer an exclusive media with unlimited marketing potential.  Realize your market application, build your product and enjoy the new found revenue G-Floor brings to the table. You made the investment in a premium output device, now capitalize on its true earning potential.

• 6 Surface patterns
• 5’and 10’ widths
• Horizontal and vertical applications
• No adhesives necessary
• Easy to clean and maintain
• Water and fluid resistant
• Slip and tear resistant
• 5-year outdoor durability
• Recyclable