The world of food is inarguably fantastic. Treating yourself to exotic foods, comfort foods and heaping mounds of dessert is as good as it gets. The problem often is that some food establishments make it harder to sell you food than it should be.
And that’s not fair. Especially to the food.
Paper menus might be hidden, graphic design may distract from the actual food, or menu displays might be indecipherable. In any case, your poorly displayed food options make it harder for customers.
After being stumped, confused customers wander out of food establishments and look for somewhere that makes ordering simple.
How readable are your menus?
When ravenous customers wander into bustling restaurants, cafes or takeaway joints, they’re often immediately prowling around for a menu to read. It benefits many businesses to have their menus displayed in a way that makes it a simple exercise for customers to peruse the available food offerings.
Menus that display products well, sell products well. Pure and simple. If your food offerings aren’t on easy display, particularly with the help of some flashy graphic design, people won’t buy them. If you woke up at 4am to bake bread and no one knows that you sell bread – nobody wins (especially the bread).
Making your food truck stand out
Food vans seem to be following hungry mouths everywhere they go. But with their being so many options for consumers when they consider food trucks, how do they decide? This is particularly true when there are two food trucks with the same cuisine competing for attention.
Picture them, side by side.
As you stand there, eyes darting between both vans, stomach rumbling and breathing in aromas that cause you to salivate, you might think to yourself: “they both sell pasta, but which has the tastiest pasta?”
It often comes down to the food truck that is the most aesthetically pleasing. Consumers are drawn to products that are well presented.
Satisfy hungry stomachs
If you’ve ever experienced terrible food signage (and everyone has, at some stage), you know how important it is to stop it. Even if you own a business and your signage is alright, consider this – could it be better? Could it be great, even?
Stick On Signs are fierce advocates of proper signage and making your delicious food known to the world. Contact us to find out how we can make the world aware of your delicious wares.